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PRODUCTS

Idaho News 6 offers a range of effective advertising products, leveraging its trusted news platform to provide businesses with targeted local exposure and increased brand credibility. With a focus on user engagement and a variety of ad formats, advertisers can strategically connect with the Idaho community to enhance brand awareness and drive impactful results.

BROADCAST/ TV ADVERTISING

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Harness the power of two of the most-watched TV stations by promoting your business on TV via KIVI in Boise and KSAW in Twin Falls.

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Our team will work with you to develop a message, film a custom commercial and use real-time data to find the most effective times to run your message to reach your ideal audience on one of the largest TV networks.

OCTANE: OTT TARGETING STREAMING

Reach your target audience via non-skippable streaming video commercial insertion on big screen TVs, smart TVs, and Connected TVs through platforms like Hulu, Roku, Apple TV, Amazon Fire, and more through Scripps Octane OTT. 

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We'll help you leverage our direct relationships with platforms and providers, our unique programmatic partnerships, or a mix of both to reach your customers with non-skippable commercials in premium, long-form TV content viewed online. 

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SCRIPPS ADS+: LOCAL NETWORK STREAMING

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Our unique advertising platform provides seamless multi-network delivery, enhanced scale for impression avails, and a distinct focus on local sales. It stands out for its political proof and absence of preempts, providing an exclusive opportunity for advertisers looking for targeted and effective campaigns.

Connect your brand with the powerful and diverse audiences available within Scripps Networks’ premium portfolio of FAST channels available on leading CTV platforms. 

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PREMIUM SITES: VIDEO ADVERTISING

Target your message to your specific audience across our premium white-listed network of website, mobile devices, and apps using non-skippable video pre-roll, mid-roll, and streaming video insertion. Video ads are served specifically to your exact audience using sophisticated geographic, demographic, and behavioral targeting, helping you reach your most valuable audience no matter where they are or what they're watching.

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 SOCIAL MEDIA

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Advertising with Idaho News6 on social media provides targeted exposure to a local community, leveraging the platform's credibility as a trusted news source. With an engaged audience and effective user interaction, your brand benefits from increased visibility and the opportunity for meaningful connections within the Idaho News6 community. 

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STATION DIGITAL DISPLAY AND VIDEO ADVERTISING

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Advertising display ads on KIVITV.com offers credibility, wide reach, and user-friendly visibility. With a trusted news source, your brand gains credibility, while the platform's broad audience ensures targeted local exposure. The user-friendly interface maximizes the impact of display ads, capturing attention effectively. Advertising on KIVITV.com provides a powerful platform for building brand awareness and engagement.

SCRIPPS TARGETED DISPLAY NETWORK

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Target your message to your exact audience no matter the device they're using, the site/app they're visiting, or where they're physically located through the following tactics:

  • Geo-Fencing with offline Conversions: Marketing to people based on location data on mobile devices & measuring on-the-ground conversions

  • Search Retargeting: Marketing to people actively searching for your products and services online

  • Keyword & Category Contextual Targeting: Marketing to people who are reading content and researching your products and services

  • Site Retargeting: Marketing to people who have visited your website even after they've left

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